Online
Marketing Management Degree Program
Marketing is a broad term that starts from idea of product till after
sales service, which includes production, market research, advertising,
customer satisfaction, public and media relation etc. Marketing
Management is a process of managing firm’s marketing resources and
activities in a way that meet customer expectations while increasing
business effectiveness. It offers comprehensive course that covers both
strategic and operational marketing issues. It teaches a method by which
marketers can create value for stakeholders of every business firm.
To design effective marketing strategy, firms must have understanding
the detailed objective of their own business, market segment in which
they operate and the external environment. Marketing management teaches
us, how to scan internal and external environments and design effective
strategies |
